Nissan France has decided to support the participation of two female employees in the 2017
Rebelle Rally. The team composed of Nissan France’s Social Media Section Manager,
Florence Pham and Internal and Corporate Communication Coordinator, Karen Rayrolles,
will represent Nissan France with a NAVARA in the Rebelle Rally from 12-21 October, 2017
in the California and Nevada desert in the United States.
This initiative demonstrates Nissan’s willingness to enable its employees to fulfil both their
professional and personal projects. The automobile industry is about passion and this
enthusiasm allows employees to take on new challenges and to innovate. For the same
reason, Nissan had also implemented the Chairman’s Innovation Awards to encourage
colleagues to share their innovative ideas.
”When Florence and Karen presented their project to participate to the Rebelle Rally, the
board of directors unanimously decided to support them in this fantastic adventure. The
professional and personal development of its employees is very essential to Nissan”,
comments Bernard Loire, Managing Director of Nissan West Europe.
Supporting two employees in such an adventure as the Rebelle Rally is a way for Nissan to
reaffirm its commitment to diversity and to remind the brand’s female employees that
Nissan will help them seize opportunities when they occur.
It is also a way of demonstrating that Nissan’s values and mindset (“Nissan Way “) are
useful leadership tools in such a competition.
“The entire company is supporting the project. Everyone’s enthusiasm and support is an
amazing source of motivation for the team. We feel even stronger to take on the challenge”,
“As the internal communication coordinator, I will share my experience as much as I can
with all my colleagues at Nissan France. Nissan has given us this incredible opportunity and
I will definitely do my best”, says Karen.
Florence and Karen will set off in a completely standard Nissan NAVARA and will be in
contention for the Bone Stock Award, which rewards the best off-road production vehicle. In
fact, the NAVARA is remarkably at ease on all types of terrain. Relying on the experience of
prior generations of the Nissan pick-up, the all-wheel drive system ensures excellent
traction even on difficult terrain. 14 million Nissan pick-ups have been sold since 1934,
which represents 12 generations.
Florence and Karen will represent Nissan in the n°123 entry. The NAVARA will be equipped
by Continental Tires, which will also be the sponsor of the team 123.
“Continental is a major Nissan partner and we share the same values. We are pleased to be
associated with the brand in this adventure. By supporting Florence and Karen, Continental
continues its long sporting tradition”, says Adrien Eymard, Marketing and Communication
Director for Continental France.
Florence came to Nissan France as the Press Pool and Motorsport Coordinator in 2013, and
has been the Social Media Section Manager since 2015.
Florence is an avid athlete, whose challenge is to do better each day. It is with this
approach to sport that she participated in trails across France, then half-marathons and
finally the Berlin and Paris Marathons. Florence has also demonstrated her endurance and
determination in her 10 participations in the Rallye des Gazelles, which she won in 2013.
In 2013, Karen began her career at Nissan France in the Product Communication team and
is now the Internal and Corporate Communications, Brand and CSR Coordinator since 2016.
The 2017 Rebelle Rally will be the first participation in a rally for the 26-year old who will
rely on her methodology, preparation and gung-ho spirit to meet the challenge. Karen
acquired her rigour via 13 years of gymnastics in competition and one year as a judge. She
developed her methodology during her studies in a business school.
About the Rebelle Rally
The REBELLE RALLY is the premiere off-road navigation female rally-raid in the United
States. By combining the precision of driving with the finesse of navigation, The REBELLE
RALLY pushes the competitors limits over seven days and 2,000kms. This is not a traditional
rally, but a complex event incorporating hidden check points, navigation, time constraints,
distances and regularity with only the use of topographic maps, a compass and a road book
allowed. GPS and mobile phones are strictly forbidden.